Tonal whiplash

People who know me well know that I don’t have any particular objection to targeted advertising. Like most things, it can be used for good purposes or bad purposes, but I think on balance, it’s probably better than untargeted advertising. Either way, it’s more efficient for many advertisers, which is good, because that means they can invest more capital into developing and improving products.

I’m not sure whether YouTube targets the ads that sometimes play before videos, either based on the user or the video. But if so: YouTube, I can’t imagine that there are that many people who want to see something about “The Purina Cat Chow Real Stories Project” when they’re looking for a Nick Cave song.

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